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Digital Marketing Insights for Agencies and Freelancers

MozCon 2021 – Going Global Without Losing All Of Your Traffic – Jackie Chu Discusses Internationalization Errors

MozCon 2021 – Going Global Without Losing All Of Your Traffic – Jackie Chu Discusses Internationalization Errors

As the former senior SEO and ASO manager at Square and SEO intel leader for Uber, Jackie Chu was particularly poised to offer some very insightful suggestions in her recent MozCon 2021 presentation. Focused on going global and reducing internalization errors, she highlighted some important tips for marketers to follow that we’ve collected here. Easy […]

MozCon 2021 – The Science of Purchasing Behavior: How to Use It Effectively to Attract & Convert More Prospects Into Customers – Flavilla Fongang

MozCon 2021 – The Science of Purchasing Behavior: How to Use It Effectively to Attract & Convert More Prospects Into Customers – Flavilla Fongang

In our latest MozCon post, we dig deep into Flavilla Fongang’s captivating MozCon presentation regarding purchasing behavior and the power that neuromarketing can play. Read on to learn the benefits or understanding the power of neuromarketing, and how it can improve your business and conversions. How The Brain Functions Flavilla’s presentation got fairly deep into […]

MOZCON 2021 – Lessons in Surviving the Covid News Agenda & What it Means for the Future of Digital PR – Shannon McGuirk (Client Services & Delivery Director, Aira)

MOZCON 2021 – Lessons in Surviving the Covid News Agenda & What it Means for the Future of Digital PR – Shannon McGuirk (Client Services & Delivery Director, Aira)

At this past MozCon, Client Services & Delivery Director of Aira, Shannon McGuirk, spoke in-depth regarding the effects that the COVID-19 pandemic had on their agency and the overall future of digital PR. The COVID Effect on Aiva During the initial two weeks of the lockdown, Shannon highlighted how Aira saw a 50% revenue drop, […]

Mark the Summer Solstice with Some Social Media Marketing Tips & Updates

Mark the Summer Solstice with Some Social Media Marketing Tips & Updates

To mark the arrival of the summer solstice, we want to make sure your social media marketing is on point! So, here is some news you’ll want to take advantage of, along with the chance to reach over 440 million users a month with your content. Pinterest Wants to Hypercharge Your Social Media Marketing Many […]

Digital Marketing News & Updates for the First Week of April

Digital Marketing News & Updates for the First Week of April

Can you believe it’s April already? We certainly can’t. This year seems like it’s been flying by, and nearly every day there’s a juicy news tidbit where the digital marketing sector is concerned. This week in our digital marketing blog, we touch on some ways YouTube is trying to protect creators, new Google algorithm updates, and […]

Digital Marketing News for March 12th – Pinterest, Google, & WordPress Updates, & More!

Digital Marketing News for March 12th – Pinterest, Google, & WordPress Updates, & More!

Every week it seems there are more and more digital marketing updates designed to make marketers’ lives easier, and this week certainly didn’t disappoint. This week we’ve highlighted some key updates from Pinterest, Google, and WordPress, as well as provided some Google My Business tips, so read on to hone your marketing tactics in 2021! Pinterest Announces […]

The Week of March 5th in Digital Marketing: Google, Firefox, & LinkedIn News, & More!

The Week of March 5th in Digital Marketing: Google, Firefox, & LinkedIn News, & More!

Arguably, this might have been one of the busiest weeks yet in terms of digital marketing news. We saw some of today’s major companies like Google, Firefox, LinkedIn, and Microsoft make some major announcements. So, without wasting any time, let’s see what made this week stand out and how these updates can help you improve your SEO, and […]

This Week’s Digital Marketing Updates: Shopify, Twitter, & More!

This Week’s Digital Marketing Updates: Shopify, Twitter, & More!

With 2021 well underway, many of the leading social media and digital marketing firms are tweaking their campaigns and services to make it easier for both users and businesses. This week, we delve into some of the latest changes from Twitter and Instagram, as well as some good news from Canada’s Shopify.  So let’s dive right into […]

Google, Twitter, & Instagram Update Us on Some Important Digital News

Google, Twitter, & Instagram Update Us on Some Important Digital News

There were some big things to update from the digital marketing world this week. From Google local business information to Instagram and Twitter announcements, here are three things you need to know that can help improve your online campaigns. Google My Business – Years in Business Update With the increased interest in local business (due to the pandemic) […]

This Week in Digital Marketing: Facebook, Google, & Microsoft Updates

This Week in Digital Marketing: Facebook, Google, & Microsoft Updates

What a week it’s been in the digital marketing sector. We’re certainly starting off 2021 with a bang, with big news from social media tycoon Facebook, everybody’s favorite search engine, Google, and some Microsoft updates.  Let’s dive right into this week’s digital marketing news, shall we? Facebook Updates Alt Text  A recent update from Facebook now enables screen […]

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