SEO success is not easy to define. There are a lot of factors involved and different aspects to consider. For example, you may want to measure success in terms of traffic or rankings on a specific search engine result page, or you might want to measure success by determining how much time it takes for your site to become indexed in search engines.
In the world of SEO, metrics are one of the most critical tools used to determine how well a website is doing and how to improve it. However, many SEO professionals aren’t sure which metrics are useful or how to interpret them. To help, in this post, we list some of the most popular SEO metrics you can use to track the performance of your white label SEO services strategy.
Keywords form the basis of any SEO strategy, so keyword ranking is one of the most important metrics for determining SEO success. Keyword ranking offers a quick snapshot of how well a keyword is performing and also gives you an overall view of a website’s performance. The goal is to rank on the first page of search engine results and then as close to the top three results, as most readers click on the top results only. To ensure a better ranking on search engines, you need to optimize your website’s content by targeting the required keywords.
Organic traffic is a measure of the number of visitors that land on your website when they click on the links to your web pages that show up in the search engine results. Usually, clients want to see a month-to-month increase in organic traffic or at least a quarter-to-quarter increase. But one must inform their clients that a year-over-year comparison gives a more accurate assessment of the growth in organic traffic, especially for seasonal businesses where there’s a significant increase/decrease in organic traffic during seasonal and non-seasonal months.
While it is important to ensure high organic traffic, conversion is what businesses ultimately want. The conversions could be in the form of account signups, email newsletter signup, or a purchase. To calculate the actual conversion rate, you need to divide the number of conversions by the number of unique visits. So, let’s say a website has ten conversions from 50 site visits, it’s a better conversion rate than a competitor website with 15 conversions from 100 site visits. On the other hand, a low conversion rate could be an indication that you want to revisit your web page and check for issues such as lack of information, low website speed, and more.
Bounce rate, also known as abandon rate or drop-off rate, is the percentage of visitors leaving a website without any engagement. A high bounce rate reflects a bad user experience, low-quality content, and the ineffectiveness of marketing campaigns. To avoid a high bounce rate, it is important to ensure relevant content, use the Google Page speed plugin, avoid pop-up ads, and more.
A website’s load time significantly affects the user experience, so it is an important metric to consider when tracking the success of a website’s SEO strategy. In fact, a website’s load time affects other metrics, too, such as the search engine rankings and the conversion rate.
Backlinks are a very important key metric when it comes to determining a website’s SEO strategy. The number of new backlinks to a website is an easy way to measure link-building efforts. Also, if a website has other sites linking to its content, it means its current strategy is working. It also helps build a strong follow-link profile.
A website’s domain authority is a search engine ranking score that is calculated based on different factors such as linking root domains, the number of backlinks, and the quality of referring domains. The score varies from 1-100 and is calculated on a logarithmic scale. Note -though domain authority is not an official Google ranking factor, it is used by major integrated SEO tools such as SEMrush, Ahrefs, and Moz.
Time Spent on Page
The time spent on a webpage tells about the quality of content on that page. So, let’s say a page has a 1500-word article with a read time of 3 minutes, but the reader leaves the page in the first 30 seconds; it could be an indication they didn’t find the content useful. In other words, the time spent on a webpage is a measure of how well the content meets a reader’s intent.
Scroll depth, as the name suggests, is a measure of how far down a visitor scrolls on a webpage. One can check each page’s scroll depth individually to see if visitors are scrolling down the web pages or not. One of the ways to encourage longer scroll depth is to add interesting headers, graphics, and pictures.
Click-through Rate (CTR)
Last but most important on the list is Click-through Rate (CTR) – a metric that has a strong correlation with the search engine ranking position. It is a measure of the percentage of impressions that have been clicked. The higher a webpage ranks in a search result, the higher the chances it has of being clicked.
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