It doesn’t matter what type of business you run, if you want to compete in the digital landscape, then honing the perfect SEO strategy is a must. That’s why many of today’s leading businesses do what they can to keep up with emerging SEO trends and best practices. Sometimes, it seems like Google’s algorithms can change on an almost weekly basis, so being armed with a few tips is beneficial.
For those who want to develop a successful digital marketing strategy for 2019, following these five SEO trends is essential.
Nowadays, there are more and more devices being introduced that take advantage of unique voice options, such as Amazon’s Alexa, iPhone’s Siri and other digital assistants. This means that when it comes to online search queries, people are tending to rely less on writing and more on voice search options. So optimizing your site for voice search will serve you well, especially in the coming years, when it’s thought that more than half of online traffic will originate from voice queries.
When it comes to Google search, if a site has both a mobile and desktop version, its indexing software will always add the mobile one first. Those with only a desktop version will be indexed like they normally would. What does this mean exactly? It means that your site has to be mobile-friendly and optimized accordingly, otherwise you’ll lose out on major traffic because Google will index something that mobile users can’t access.
Long & In-Depth Content
Gone are the days when a few hundred words of content would cut it for SEO rankings: now it’s all about unique, long-form content creation. The more in-depth you can be in both your blogs and on-site static content the better. The majority of high-ranking sites on Google often boast content around 2,000 words or longer. Plus, the more in-depth your static content or blogs, the more time users will spend on your site.
User Experience Optimization
To increase traffic and keep customers from going elsewhere, your website needs to be easy to navigate and appealing to the eye. A well-designed site that’s user-friendly is one of the best ways you can ensure a rise in the rankings. This means that it shouldn’t take more than a second for pages to load. Your site should also have an intuitive design: one page should follow logically to the next. Technical issues are what will really zap your rankings, so work all those bugs out and be sure to do regular testing to make certain your site’s up to speed.
These days, you have the option to offer featured snippets and data-rich answers to questions, which appear at the very top of Google’s organic results just below the ads. These small snippets, also referred to as structured data, are designed to answer users’ questions immediately. This means with the right content you can boost your traffic exponentially and lead clients straight to your product or services page.
Let Digital Marketing Blueprint help improve your SEO rankings!
For those in need of proven results, Digital Marketing Blueprint has helped hundreds of clients rise in the rankings and develop successful digital marketing strategies. Contact them today to learn more about their white label SEO and marketing services or visit them online for a closer look at what they do.