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SEO Competitive Analysis – Updated (2018 Version)

May 9, 2018 | Vineesh
SEO Competitive Analysis – Updated (2018 Version)

Hate losing potential customers to your rivals? How many times have you seen visitors crawling down to your competitors’ websites?

If the scenario seems familiar to you, then it’s high time you analyzed your rivals. You have to go through it all – their content, their marketing styles, the keywords they are going for.

Remember what Don Corleone said, “Keep your friends close and enemies closer!”

So, let me share some tips when conducting a white label seo competitive analysis.

1. Identify Your Competitors

Before starting any analysis, you must know who your competitors are. Google the keywords that you are focusing on.

Analyze the result like – what content are they offering, what are you lacking, and why they could be your direct niche rivals?

Check everything!

Plan out everything, and be prepared for any challenge they could possibly throw at you.

2. Know Their Business!

Yeah, I know it sounds ridiculous. Knowing more about your rival’s business makes you plan better and counter every possible danger.

You could use SEMrush, your ultimate weapon to know keywords that will bring more people to your site. Check out the keywords that they are focusing on.

I would definitely tell you to scrutinize their on-page SEO techniques. Look for the keyword density that they are going for. All this information will help you chalk out your plans and strategies.

Oh, don’t forget to note down their DA (Domain Authority) and PA. (Page Authority)

3. Content: The Everlasting Ranking Factor

The better your content is, the better your website will rank, period!

There is just no alternative to good content. Readers want solutions to their problems. If you don’t actually help your readers, why should they visit your site?

Your content is your biggest asset in bringing in more visitors.

Longer and more detailed content helps you rank better. Choose a keyword density that is not over-aggressive but also specific enough about what you are writing about.

Content HAS to be unique. You cannot outperform your competitors using some cheaply done copied content. And I am not talking about just spun content. Copying the idea is just as bad as copying the text.

I would recommend white label local seo by Yoast as they help you with the on-page SEO.

4. UX: The Design Matters

Better User Experience (UX) is a way to tell your followers that you care for them. Your website must be friendly, easy, and clean. Always remember – people cherish simplicity.

Use structured content using H1, H2, bulleted or numbered lists, and engaging titles that speak up.

Check out if your competitors have any unique feature that is luring the visitors from you. Having a useful and unique feature makes a huge difference.

5. Keyword Research: Stay Ahead of the Game!

SEO is a hectic process – slow and tiring! But it’s the crucial part that ensures your ultimate sales point. Don’t be those guys who think of doing SEO after creating content.

Your content should be specific and fully target-oriented to your customers. Select the main keywords and the LSI keywords thoroughly.

Plan to insert specific keywords so that your keywords combine a single unified keyword. You could call it the bottom-up method where a set of keywords will focus on one keyword.

Scatter the keywords throughout your content. Don’t try to inject them into a narrow space. It makes the content more mechanical than natural.

Make a list of the keywords that your competitors are focusing on.

Make a SWOT analysis of the keywords that you are planning to work on after analyzing their keywords.

6. Keep an Eye on the Competitor’s Social Media Presence

Social media has a massive impact on your overall SEO. The stronger social signal makes a website fly in the sky like a rocket.
In fact, stronger social signals might be better than the “backlinking strategy”.

Notice how they are curating the social media posts, how often are they posting, and how responsive are they?

These questions answer a lot about how strong their social media presences are. Moreover, this will also help you create posts to counter them or adopt any idea.

The best part of a stronger social presence is you get to talk to your followers and shape your plans accordingly.

Oh, don’t forget to work on your video marketing. The second biggest search engine in the world can help you get lots of attention and true followers.

7. Analyze Your Competitor’s Site Optimization Strategy

So, how have they optimized their websites? What kind of keyword density are they working on?

You should get your hand on a good keyword density analyzer. You can use it to take a look at your competitor’s KW density as well as your desired KW density.

Check which keywords are they focusing on and if it will be wise for you to work on the keyword or you can go for another good one. It makes your strategies more aggressive and practical.

Examine their Meta descriptions – what are they focusing on? Ask yourself again and again, what are you missing or how could you surpass their level.

8. How About Their Offline Strategies?

It doesn’t matter if your business is an online business or an offline business. If you are planning to expand your business and get more root-level consumers, you might consider working on your offline marketing.

I am talking about newspaper ads, TV ads, billboards, and posters. People still like the traditional way of marketing. Sometimes, it gives them an image of how strong your business is!

Are your competitors sourcing more consumers using these methods?

Then you should stay behind the game. Remember, the common people might think of them as a better brand if their offline plans strike-off well.

Final Words

Analyzing your competitors is never a waste of time. It helps to customize your plans with more finesse.

Apart from these techniques, you should check out the SERP, social media strategies, white label digital marketing agency, and backlinks they are targeting.

Now it’s time for you to put these into practice and conduct your own competitive analysis!!

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