For our first blog of the New Year, our team at Digital Marketing Blueprint (DMB) wanted to highlight some interesting digital marketing news from Microsoft, Shopify, and WordPress, along with a tip that can help you supercharge your conversions and content in the new year.
Astra WordPress Plugin Update
If you’re looking for a simple, yet effective, way to give your WordPress website a fresh new look in 2022, the team at Astra has you covered. Astra’s new Stater Template 3.0 update gives users 100-plus templates to choose from and utilize for their website.
Along with the amazing new templates come a load of user-friendly features, including the ability to design and shape your site before importing it. Design features are also more intuitive, along with easy color schemes, and much more. Head to Astra’s website to learn more about its templates, upgrades, and other features.
Bing and Shopify Make Online Shopping Even Easier
At the end of last year, Shopify and Microsoft teamed up, and we’ve been patiently waiting for more updates. Well, we’re happy to report that now Microsoft’s Bing is integrating Shopify websites in an amazing way that allows for improved and better product results, prices, and deals. You’ll be privy to the best of the best Shopify merchants thanks to this partnership.
A great feature we wanted to highlight is the new “Buy Now” button that leads users directly to the shopping cart of the Shopify website where the product they wish to buy is located. This will be far more streamlined and quick shopping for those looking to purchase.
Targeted & Custom Content Marketing
With the updates out of the way, we wanted to leave you with some advice for improving your digital marketing strategy for 2022. Use the new year as an opportunity to carefully create custom and targeted content for your brand. With so much data and statistics available, thanks to such things as Google Analytics, you have a wealth of very specific user and website information at your fingertips that you can use to boost your content and conversions. You and your team can also use this to up your overall marketing in 2022 by using it to create the perfect buyer personas and more.
Don’t forget, creating tailored content that speaks to your audience is easier said than done. You need to be able to properly digest and understand how to use it to your advantage, and that’s where we can help. We offer digital marketing strategy, consulting, and services that can help you maximize your online presence and brand.
DMB Is Here for All Your Online Marketing Needs in 2022
Our team at DMB is here to help you take your brand and online presence to the next level this year. We provide a wide variety of custom ad white-label services for companies and agencies.
Contact us today for information and hit the ground running in 2022.