Every week it seems there are more and more digital marketing updates designed to make marketers’ lives easier, and this week certainly didn’t disappoint. This week we’ve highlighted some key updates from Pinterest, Google, and WordPress, as well as provided some Google My Business tips, so read on to hone your marketing tactics in 2021!
Pinterest Announces Pinterest Premiere
Recently, the social media platform Pinterest rolled out a new feature known as Pinterest Premiere that will enable advertisers to target video content to home feeds that are based on the user information and demographics they’ve collected. This is welcome news to marketing teams and online advertisers because they’ll now be able to target audience members and share video content with them directly. It’s no secret that video marketing is beneficial to brands, especially on Pinterest, so hone your campaigns accordingly to take advantage of this latest feature.
Google Now Displays Page Insight Scores
If your marketing team relies heavily on Google, you’ve probably noticed that recently, you’ve been able to see your insight speed scores displayed on your websites. This change has nothing to do with your site, it’s simply an effort by Google to improve scores across the board. It’s important to note that this latest add-on won’t detract from your efforts at improving site speed, although it’s an added benefit that will enable marketers to see improved results.
The Latest WordPress Update Simplifies HTTP to HTTPS Conversion
It’s no secret that one of the most common issues marketers and web designers have when it comes to WordPress sites is HTTP to HTTPS conversion. Thankfully, that will no longer be an issue due to the most recent WordPress 5.7 update. Now that conversion can be done simply with the click of a button. The recent tweak minimizes the need for additional coding and makes changing things like button blocks, height-alignment, and social media icons a breeze.
You can get the latest version of WordPress here and experiment with the new changes yourself.
One More Tip Before You Go…
With the COVID-19 pandemic ebbing and more areas coming out of lockdown and isolation, many businesses are reopening their doors. This is great news, but it’s important for those who use Google My Business not to forget to update their hours and other information, as these things can affect your search rankings. You don’t want to wind up missing out on revenue simply because you forgot to update your hours or operating procedures.
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