When it comes to doing business online, it’s all about leading consumers to your website and getting them to follow through by purchasing one of your products or services. However, as the old saying goes, there are many paths to the top of the mountain. Which one should you choose to get there? When it comes to digital marketing, there’s no one-size-fits-all solution, so how do you create a plan that will generate the most returns?
Here are some tips for growing your agency through lead generation and white label social media management.
Importance of Lead Generation
Before jumping into the specifics, it’s important to understand precisely what lead generation is and why it’s so important. In the simplest of terms, lead generation is attracting potential customers to your brand or services and interacting with them. They can demonstrate their interest in a multitude of ways, such as visiting your website, mentioning your brand on social media or adding their name to your email contact list.
Social Media Marketing
Any seasoned white label social media management team will tell you that simply running a Facebook page won’t cut it nowadays in terms of generating leads. You’ll need to coordinate across multiple social media platforms to generate the most results. Don’t be afraid to interact with audience members, as well as ensure that all of your graphics and aesthetic are consistent across the board.
Another proven way to generate leads is to provide potential customers with unique content they can’t find anywhere else online. Content marketing comes in many different shapes and sizes, and it’s always best to offer a variety of it, such as downloads, blogs, case studies, videos, and infographics. Just be sure to make certain that all of the content you have available has also been properly optimized for SEO.
How to Qualify Leads
Once you’ve started generating more leads it’s important to sort out the most valuable ones, which in the case of most businesses are the ones that result in sales. You can determine the value of your leads by assessing their information, whether or not they’ve provided an email or a contact number. It’s also a good idea to have a clear description of your consumer target persona upfront to help you sift through the leads you generate.
Our white label social media management services generate great ROI!
Want to get the most out of your white label digital marketing investment? Digital Marketing Blueprint can help convert those leads into sales and generate both long and short-term results. Call us today at 1 (800) 430-0499 or fill out our online contact form.