In this week’s post, we’ll take a look at some new updates from YouTube and Google that all marketers will want to know about. We’ll also be offering up a great digital marketing tip to help you improve your content in 2021.
YouTube Gets A New Metric
If there are any video creators out there, YouTube has just released a great update you’ll definitely appreciate. The 24-hour metric will give users insight into some great data from the first 24 hours that their video has been posted. Video creators will be able to see how their new videos are doing compared to previous ones, along with other things like how much revenue it has gained, how many of their subscribers have watched it, and even the times it was viewed.
This new metric will go back to any videos from 2019, so there will be interesting data that can be uncovered from your past videos.
Google Crawl Stats Report Has A New Update
Last November, Google released its crawl stats report. Well, now they have made some tweaks that may appear to show crawls to your site, but Google has stated they are just “news types” of crawls due to the reporting tweak.
Just remember that it is merely a change in the reporting, and it will not impact search.
Start 2021 with A Content Audit
With the start of a new year, you want to ensure that you are doing everything you can to improve your digital marketing efforts and results in 2021. Since content plays such a vital role these days, there’s no better time than now to do a full content marketing audit. Doing so will allow you to uncover some important data and insight into your content.
You’ll be able to identify what content was truly connecting with your audience, what got the most traffic, the most conversions, organic searchers, etc. Having all this data in front of you will let you learn from missteps and build a solid content calendar and plan for 2021.
If there is a particular piece of content that gained amazing traction, see if there are any ways you can update it for 2021. While creating fresh new content is always a must, repurposing strong content can be very effective and is often an underutilized technique.
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