It’s no secret that many see Google as the be-all and end-all search engine, and rising to the canopy of the search rankings is one of the finest modes to increase your reach online. However, getting there often seems easier said than done. Consequently, many prefer to invest in a white-label SEO audit from an experienced digital marketing agency.
Here are some methods to improve your Google rankings with a white-label SEO audit.
Find Out Your Site’s Strategic Objectives
With an SEO audit from a white-label digital marketing agency, you can clearly outline your website’s strategic objectives and improve upon them. Whether you want your site to move potential clients through the sales funnel or showcase its eCommerce offerings, having clear and executable goals will help improve your rankings.
Determine Your Site’s Loading Speed
These days, Google employs a variety of algorithms and other ways to assess your site, and one of the most significant rights now is UX (user experience). That’s why regularly checking your website’s loading speed is essential. Consumers are more likely to leave sites that take too long to load, which can force them to plummet in the rankings. Additionally, be sure your website is optimized for mobile as well.
Assess Your Website’s Structure
Having a website that’s easy to navigate is essential. Users want to find the information or products they’re looking for without too much fuss, so your site structure and the sitemap should be effortless to navigate and have a clear path and purpose to and from each landing page.
Perform Competitive Research
Another critical aspect of a white-label SEO audit is competitive research. Understanding what the competitors in your industry are doing right and wrong will help you develop the best SEO approach for your clients. Additionally, you’ll be able to determine the top-ranking keywords in your industry and outline if there are any niches or pain points you can take advantage of.
Contact us today for white-label SEO audit services and more.