Social media may be free to use in most cases, but that doesn’t mean it’s free. Any company which has gotten serious about social media for outreach has quickly discovered what a time sink social media can be, particularly as you add more accounts to your portfolio. It’s important to be where your customers are, and social media is excellent for this, but managing it can quickly become a full-time job.
Fortunately, there are software options to help with this! The right white label social media management software package can greatly reduce the need for manual management by scheduling updates, aggregating data, alerting you to messages in need of reply, and much more.
There are plenty of excellent software options out there to choose from, with a range of prices for businesses of all sizes. Here are a few recommendations from the team at Digital Marketing Blueprint.
Five Excellent Social Media Management Software Options
When it comes to intuitive design, Buffer may be the winner. It incorporates all the most-expected features of white label social media management – including marketing automation, analysis, and engagement metrics – and does so with a streamlined GUI which is easy to learn. It also makes collaboration within a team easy, if you have several people who may access your social accounts.
Buffer may not be the most feature-packed software package, but its usability makes it a great starting point.
Hootsuite is the most popular dedicated social media management platform in the world, and for good reason: it’s an excellent piece of software which aggregates all your social media accounts in one place and supports 35 different platforms! You even get a particularly nice dashboard for keeping an eye on all of them. Its automation features are also second to none.
There’s a reason it’s one of the most trusted social media management suites in the industry. It puts all your social media at your fingertips.
HubSpot is a giant in online marketing in general, with an all-in-one platform that can handle everything from web publishing to company-wide analytics to, yes, social media management. However, social media is only a small portion of the entire HubSpot package, and it isn’t cheap.
For medium-to-large sized businesses, HubSpot is frequently the solution to all their online marketing needs, but it’s too costly for small businesses or those who only want a standalone social platform.
Sprinklr offers a set of online marketing software and products, like HubSpot, but Spinklr allows a la carte use of their various modules. Their Social Cloud system is an excellent professional-grade system, with an emphasis on scalability. It allows for nearly unlimited interactions and can be accessed by social media teams of any size.
Like HubSpot, Sprinklr is primarily for larger organizations – although some small businesses might find use in some of their standalone products.
At first glance, Sprout Social looks like a Hootsuite knockoff – but with one key twist. It’s one of the only social management platforms to also include CRM functionality. If you are placing a heavy emphasis on using social media to connect with your customers at a personal level, Sprout may be the best tool for the job.
Plus, it creates genuinely excellent reports.
Let us help you gain an edge with white label social media management services!
Digital Marketing Blueprint offers top-quality online marketing services at reasonable prices, having serviced over 10,000 customers in North America alone. For more information about the white label PPC, website design, and analytics services from Digital Marketing Blueprint, call them today at 1 (800) 430-0499 or fill out their online contact form.