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This Week in Digital Marketing: Yelp Fights COVID-19, Google SEO Updates, & More!

This Week in Digital Marketing: Yelp Fights COVID-19, Google SEO Updates, & More!

It’s never a dull moment these days, especially where digital marketing and SEO is concerned. This week some of the biggest announcements in the marketing sector came from Yelp, Google, and Bing. 

So, without keeping you in the dark any further, let’s dive right into this week’s digital marketing updates!

Yelp Implements New Health & Safety Ratings 

Amidst COVID-19 concerns, Yelp has implemented a new rating system designed for health and safety. Now, patrons visiting restaurants, takeout locations, and any other destination that’s rated on Yelp can also rate their experience via health and safety measures. Users will be able to state whether a particular location is following health and safety guidelines and using things like PPE, following social distancing rules, and more. 

For those who own chain restaurants, don’t worry: the rating only affects specific locations, not the entire business. 

Google Search Console Offers New Coverage Data 

In an effort to provide users with a better understanding of Google indexing and crawling issues, the company has tweaked its coverage reports in the Google Search Console, relabeling certain categories to make such issues clearer. There will a new notice/warning when pages without content are indexed, as well as more concise soft 404 reporting. 

For more about the new changes, you can read Google’s official announcement here.

Bing Webmasters Tools Updates 

Microsoft also recently updated Bing’s Webmasters tools, in particular, the system’s performance metrics report. Now, users will be able to track everything from crawl requests to errors, and indexed page metrics. One of the biggest advantages of the new changes is that users will have easy access to all of this important data under one umbrella, providing them comprehensive insight into their website performance

For digital marketers looking to boost search results and ratings with Bing, this comes as very welcome news. 

Contact Digital Marketing Blueprint today for more white label marketing solutions!

Do you want to start the new year off by gaining an edge? If so, Digital Marketing Blueprint is here for all of your needs. Contact us online today to get started. 

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