With the year drawing to a close, things in the digital marketing sector have been busier than ever. Here we touch on some of the industry’s top news this week as well as some tools to help you hone your digital marketing strategy, so let’s jump right into this week’s digital marketing updates with Digital Marketing Blueprint.
Google Unrolls Core Web Vitals FAQ
For those looking to improve website user experience, Google is now offering a Core Web Vitals FAQ to answer some of the most common questions. It touches on everything from page speed to how particular visitors use your websites, all with the aim of streamlining your results. It also goes into detail on the differences between mobile and desktop, so learn more here.
The Latest WordPress Update has Arrived
Digital marketing teams anxiously awaiting the new WordPress update need wait no more, as WordPress 5.6 was rolled out this week. One of the best parts is that unlike previous updates, this one has no issues and is very SEO-friendly. You can also easily set up this latest version of WordPress to automatically update, something which previous versions didn’t allow for.
“Near Me” SEO Queries Are Through the Roof This Year
The COVID-19 pandemic has certainly changed the way people shop and one of the biggest changes has been in the digital marketing sector, primarily the e-commerce segment. Now more than ever, users online are looking to support their local shops by entering “near me,” queries.
Those that own a local business can make certain they appear in the search rankings by:
- Listing the proper holiday hours and store information.
- Including an updated Google My Business profile with a picture.
- Including all of your order and service information, like delivery and curbside pickup options.
- Posting regular updates about the COVID-19 safety precautions you’re taking.
Facebook Offers New Small Business Options
Small business owners will be glad to learn that social-networking site Facebook is now offering new options for small businesses to highlight their more humble side. Their Social Good for Business Site provides small business resources for sharing the ways they’re helping spread good throughout the world. The site gives companies tools that offer guidance as well as ways to engage and donate with charitable organizations and events.
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