With 2021 almost in the rearview mirror, now is the perfect time to start planning ahead and getting your digital marketing strategies prepared for the new year. So, to help, our team at Digital Marketing Blueprint (DMB) has put together three simple, but effective, online marketing tips that can boost your brand, sales, and rankings.
Focus on Local SEO & GMB in 2022
In the past year, marketers witnessed a surge of changes and updates in regards to local SEO and Google My Business (GMB). Since the arrival of COVID-19, there has been a much greater emphasis on shopping and supporting local neighborhood shops and businesses. With that in mind, it is vital to have an amazing local SEO strategy in place for the holiday season and the new year.
Always ensure that your local business information is up to date, which is now easier than ever, and can be done directly in Maps via your GMB profile. Also, carefully optimize all your products for Google to ensure visibility.
Focus on Building Your Brand
With the changes in buying due to the pandemic, online competition is at an all-time high with companies spending more on digital marketing and SEO. So, 2022 should be about building brand awareness for your business and getting your brand’s story and content across as many social media platforms as you possibly can. Highlight how your brand is different from the rest, and how your services or products can improve their lives.
We highly recommend producing as much content as possible and creating a wide range of content like videos, blogs, podcasts, and more. Utilize your social media platforms for updates, products, and start building a community to spread the word about your brand.
Be Sure to Utilize LinkedIn
When many think about social media platforms, TikTok, Instagram, Facebook, and Twitter might be the first ones that come to mind. While these are all very popular, LinkedIn made huge leaps forward in 2021 with both engagement and active users growing quarter over quarter. Not only that, but they have done a fantastic job at incorporating new and user-friendly features like LinkedIn polls, stories, selling tools, and more.
Be sure that you are maximizing your company reach with LinkedIn and encourage directors, managers, and other employees to share stories and updates using their personal LinkedIn accounts.
Take Your Digital Marketing to the Next Level with DMB
While these tips and hacks can get you well on your way in 2022, reach out to our team to get the very best in custom digital marketing services. Whether your need strategy, SEO, content, web design, and more, we can help.
Contact us today to learn more about our solutions!