The holiday season is right around the corner, meaning digital marketing is more important now than ever. Companies that rely on digital marketing to showcase their goods and services need to have all of their ducks in a row, especially this year, with the unexpected changes and “new normal” business practices brought on by COVID-19.
That’s why we wanted to provide you with some important tips for managing things this holiday season and help you stay ahead of the competition, so read on!
Don’t Let Competitors Get the Jump on You Online
This year, with so many things affecting our daily routine and companies adapting to the new normal, many businesses have moved their primary offerings online. If you haven’t implemented digital sales or e-Commerce solutions, you’re likely already a step behind competitors, so sort this out ASAP before the holiday season is in full swing. Make sure your site is ready to receive excess orders and all of your customer service solutions are working properly.
You can also offer incentives like early holiday shopping discounts and other things to attract more customers. With there being many issues with deliveries these days and mail service due to the pandemic, opening your store for holiday shopping early can help address customer concerns about their gifts arriving on time.
Highlight Your Popular Holiday Offerings in Ads & On Your Site
If you already know what your best-sellers are, now’s the time to really highlight those offerings through targeted white label PPC and make sure that they’re featured prominently on your business’s website. You can review your data and online sales from past years to see what sold best, as well as what goods and services are currently most popular, then plan your approach accordingly.
For those who want to help their most important customers get a head start on holiday shopping, implementing an email marketing campaign to let them know of any deals you have coming up or the holiday procedures/operating hours is a great way to drum up added interest.
Create a Targeted Social Media Campaign
Social media is a fantastic tool to use for the holiday season. Once you’ve developed targeted e-commerce, email, and web campaigns, it’s time to start thinking about your company’s social media presence. You might even try to partner with some influencers for holiday-related posts or events or find other unique ways to connect with potential customers and long-term clients. The holiday season is also a great time to give back, so don’t be afraid to share your wealth or show customers how grateful you are for their services.