Targeted pay-per-click (PPC) advertising is a great way to highlight your business’s strengths and attract new customers, as well as capitalize on past visitors to your site through retargeting. However, not all white label digital marketing agency will employ the same tactics, so how do you figure out which one will work best for you?
When it comes to white label PPC management, there are some common attributes to help you weed out the best from the rest. Let’s take a look.
How are the PPC Campaigns Structured?
Today’s online world is all about architecture. For example, a website that’s more difficult to navigate than another will often rank lower on search engine pages. Similarly, a great PPC campaign will be structured in a way that is designed to provide the maximum return on investment (ROI). A well-structured PPC plan will include proper keyword segmentation, negative keyword analysis, targeted geolocations, and various ad groups.
What Kind of Reporting Should I Expect?
PPC management reporting is much more than simply crunching numbers: a white-label professional will often be able to provide data about the success of a campaign at every level. This includes updates on your current strategies, as well as details about web traffic, spending, and lead generation. One sign of a great white label advertising agency is when they send you regular reports about your PPC campaigns.
Does the Agency Keep up with New Trends and Technologies?
The digital landscape is constantly shifting and changing to suit the desires of users, so having a white label PPC service at your disposal that stays up-to-date is essential. Regular updates and campaign tweaks can help provide better services and optimal ROI. They may also be able to make a few predictions that will help boost your presence online or anticipate important industry trends.
Does the Agency Review Website and Landing Pages Data?
A successful PPC campaign will drive customers to your website and track how many clicks are generated by your ads, but it shouldn’t stop there. The best PPC management services will enable you to turn those leads into sales by giving you valuable website and landing page advice. What is your mobile site like? How long are loading times? Having a slow, confusing website is one of the easiest ways to lose potential clients and a good PPC firm will be sure to communicate that.
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Navigating the ever-changing digital landscape is easy with an experienced partner like white label local SEO. For years, we’ve helped clients just like you expand their presence online and grow their business. Call 1 (800) 430-0499 to speak with one of our team members. You can also fill in our online contact form to learn more about our white label SEO, PPC, content marketing and citation building services.
